James Charles burst onto the scene in 2016 after one of his makeup tutorials went viral online and he became the first male brand ambassador for CoverGirl.
Working as a makeup artist in his hometown of Bethlehem in New York, the internet star couldn’t imagine how his career would soar when he began uploading makeup tutorials to his YouTube channel.
After his big break with CoverGirl, James went on to launch his own clothing line, Sisters Apparel, followed by a makeup collection, the Sister Collection, which was in collaboration with Morphe.
By early 2019 he boasted 10 million subscribers on YouTube and today
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