It is a growing trend – channels bringing in social media stars to front classic shows and attract new audiences.
And now it seems Blue Peter will swap one influencer for another.
The Mail on Sunday can reveal that Kyle Thomas, who has a staggering 34million followers on social media platform TikTok, is set to take over from Joel Mawhinney, who quit earlier this year. He has 16million TikTok followers.
Insiders at the BBC say that in the modern media age, the process of recruiting young talent is less about auditioning and more about numbers. That way, they bring viewers with them.
Thomas, 21,
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