With many British travellers flocking to the same European destinations each summer, it often pays to choose an alternative destination that provide a similar atmosphere at a fraction of the cost.
And with the average Brit dropping £253 on flights for a holiday in Europe, even the day of the week you fly can make all the difference when it comes to the price.
In its 2026 Smarter Summer Report, Skyscanner has revealed 10 leading destinations that offer the same sunshine, scenery and city energy as popular, more expensive hotspots – but with lower costs and smaller crowds.
Taking the lead with an average
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