The CEO of the highly controversial Enhanced Games has delivered a defiant manifesto for his project, arguing that embracing performance-enhancing science is the only true way to stamp out ‘shadow’ doping and protect athlete safety.
Speaking at a packed press conference ahead of Sunday’s inaugural multi-sport event in Las Vegas, CEO Maximilian Martin rejected the condemnation from traditional sporting bodies – with critics labelling the event as the ‘Doping Olympics‘.
Instead of a reckless experiment, Martin pitched the event as a necessary evolution that shifts the focus of modern medicine away from treating illness toward maximizing human capability.
‘When we launched Enhanced, we
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