Meghan Markle may have gone the influencer PR route when she first launched her As Ever spreads, but her latest social post promoting the collection signals a family-first approach.
The Duchess of Sussex, 44, revealed to fans that everyone in her family has a different favourite jam – including her two children, Archie, seven, and Lilibet, who turns five next week.
It marks the latest milestone in what brand experts have suggested is a ‘deliberate recalibration to the commercial strategy’ by placing Meghan’s role as a mother at the heart of everything As Ever does.
They pointed to the increasing frequency with which
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