From Sports Direct to…Hugo Boss? Why brash High Street tycoon Mike Ashley is poised to grab one of the world’s most prestigious fashion giants

One imagines it is not often that the dignified environs of London’s High Court are subject to talk of ‘vodka chasers’ and vomiting in pub fireplaces.

In 2017, however, a judge in its commercial court heard the tale of a memorable evening during which a drinking contest in a country pub, organised by Sports Direct founder Mike Ashley, had ended with him downing a dozen pints and several vodkas… then bringing most of it back up again in the hearth.

This insalubrious episode was raised in one of the highest courts in the land because lawyers believed it demonstrated how Ashley sometimes

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