At the most expensive sporting event ever in world history, it is painful to even hear the one-upmanship conversations about the eye-watering costs.
England fans arriving in Boston for their next World Cup match can only grin and bear it as they compare astronomical prices of tickets, hotels and food and how much their bank balances are hurting.
And yet the demand has been insatiable – for $4,500 (£3,400) VIP seats complete with champagne and canapes are completely sold out for England’s clash with Ghana at the Boston Stadium on Tuesday night.
To provide well-rounded coverage and a breadth of insight across various events, we rely on contributions from several staff writers, each bringing their own area of expertise to our publication.
