‘It’s reasonable to ask questions about transparency’: MOLLY CLAYTON reveals why Charlotte Dawson’s new perfume venture has left a bad smell

Her father made his name as one of Britain’s most brilliant and funniest comics. But Les Dawson’s daughter Charlotte has trodden a very different path.

The influencer and reality TV star, who boasts 1.4million followers on Instagram, has spent the past year launching a string of new business ventures.

Since her clothing company, Dawsylicious, collapsed with hefty debts in May 2025 due to financial difficulties, the former Ex On The Beach contestant has founded a fake tan brand, a wellness venture called Glow Collective and a new fragrance brand named Makes Scents – all within a few months.

Marketing Makes Scents on social media,

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