World Cup fans who head to social media sites like X in search of fresh insight into the tournament are instead greeted by an endless stream of memes featuring two of this year’s stand-out characters: Argentina captain Lionel Messi and Gianni Infantino, the Swiss president of FIFA.
In one, Infantino pushes a baby faced Messi around in a pram. In others, he tenderly holds his hand or cradles him in his arms.
Elsewhere, he wears an Argentina shirt or, stripped to the waist, dances a celebratory waltz with the striker in the Argentine dressing room.
The implication could hardly be clearer: FIFA, the
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