The introduction of hydration breaks to World Cup matches this summer sent shockwaves through football, and they may soon feature in Premier League matches.
The breaks also allowed broadcasters an extra pair of advertising opportunities, leading to a massive increase in TV revenue from the tournament.
The hydration break was widely criticised for its effects on match momentum and contribution to the tournament’s commercialisation.
But the return of the club game in recent weeks has seen the hydration break remain prominent, not only in pre-season friendlies but also in the early rounds of the Carabao Cup.
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