The first time I encountered Harry Potter was around the turn of the millennium. I was on an aeroplane and couldn’t believe my eyes when a grown woman beside me pulled out what appeared to be a children’s book and barely looked up from its pages for the rest of the transatlantic flight.
After that, each new title was greeted by great queues of both adults and children snaking around bookshops overnight, followed by huge containers of the charming volumes in supermarkets.
Three decades, 600 million sales, eight blockbuster films, seven flagship shops, four theme parks and a multi-billion-dollar franchise later, the
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