Last month Lidl announced a new range of ‘High Protein Meat’, including high-protein beef mince.
You might be scratching your head at this concept. Surely, beef is already high in protein? Yes, it is, with 19.8g per 100g.
But the high-protein mince contains much more: 37.5g of protein per 100g. Even more curiously, it is cheaper at £8.31 per kilogram versus £8.78 for the normal mince.
How on earth is this possible? Beef has become notoriously expensive, so why is a higher protein version cheaper?
The answer is supplied by a small label on the front: ‘With added pea protein.’ The packet of mince
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