Never has the old idiom about saving the best for last been more apt than when it comes to this year’s crop of Christmas ads.
Marks & Spencer is the final department store to release its ad and, unlike the offering from its biggest rival John Lewis, this one is controversy-free and pitch perfect.
To be honest, the battle for the best festive commercial was probably won months ago when some bright spark on the M&S creative team mooted ‘how about a bare-chested James Norton, playing Santa Claus?’ during one of their brain-storming sessions. Yep, that’ll do it.
The full three-minute advert, out
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