Harper Beckham has suffered a blow to her plans to launch a beauty brand after she was denied naming rights in America, according to reports.
The 14-year-old is said to be launching her debut beauty range aimed at Gen Z and Gen Alpha, inspired by South Korean cosmetics, this summer. Read the full story here.
Back in October, it was revealed the Beckhams had trademarked the name HIKU BY Harper in the UK, putting the steps in motion for the upcoming beauty line.
However, Brand Beckham has suffered a setback after the US Patent and Trademark Office issued an ‘initial refusal’ to the name
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