Gwyneth Paltrow‘s wellness empire Goop has axed more staff while announcing a ‘pivot to AI‘ just 18 months after massive layoffs.
In late 2024, the 53-year-old actress’s wellness and lifestyle brand implemented two rounds of cuts within two months, culling around 50 employees.
Goop has let go of around 20 more this week, with the rationale of ‘profitability and AI,’ Puck reported.
The layoffs were apparently ‘justified via pivot to AI workflow,’ according to the tip line on Emily Sundberg’s Feed Me Substack.
It was also claimed that Paltrow had led the town hall meeting when the announcement was made.
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