Today, it reads like parody – something dreamt up to shock rather than follow.
A three-day plan promising rapid weight loss with a menu of eggs, steak, black coffee and white wine. No vegetables. No fruit. No bread. Just protein, caffeine – and a bottle of Chablis a day.
And yet, once upon a time, this was a perfectly serious diet promoted by the most powerful and well-read women’s magazines in the world.
Published in 1977 by no less an institution than Vogue, it also appeared in the 1962 bestselling book Sex and the Single Girl by Helen Gurley Brown, for 32 years
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