Zara McDermott becomes the victim of a vicious AI deep-fake campaign after accepting innocent kiss from Joey Essex as loyal fans leap to her defence and urge her to ‘never let anyone dim your light’

Zara McDermott found herself at the centre of a vicious deep-fake campaign on Tuesday evening after she was pictured accepting a platonic kiss from Joey Essex at a recent event. 

The former Love Island contestant, currently in a relationship with One Direction star Louis Tomlinson, features alongside seasoned reality TV veteran Essex on the latest series of Cooking With The Stars. 

But she inadvertently sparked wild cheating rumours among Tomlinson’s notoriously fickle fanbase after Essex gave her a parting kiss on the cheek as they exited a wrap party. 

The innocent exchange has also resulted in the emergence of an unsavoury online deep-fake featuring

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