When searching for a place to eat, a hotel or even a new washing machine, most of us now scour online reviews to decide where to spend our money.
It’s easy to be swayed by pages of glowing four- and five-star reviews.
But research has found about half of reviews left on 30 of the biggest review platforms are fake.
This is based on analysis by tech firm TruthEngine of millions of reviews and customer ratings left on platforms such as Amazon, Tripadvisor, Trustpilot and Google.
Since April last year it has been illegal to leave a fake review. But millions are still being
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