If a Findus Crispy Pancake with a slice of Cappuccino Vienetta for pudding sounds like gastronomic heaven, there’s a good chance you came of age in the 1970s when frozen convenience food really took off.
Since then, the image has been rather tarnished by Bernard Matthews Turkey Twizzlers and Heinz Beanz Pizza, with a lot of the favourites from decades past now discontinued after falling out of favour with health-conscious consumers.
However, the convenience and cost of frozen food still holds huge appeal for shoppers, and supermarkets are expanding their freezer aisles to meet demand.
M&S, for instance, is set to double its frozen
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