A ‘woke‘ council’s advertising campaign warning residents that wood-burning stoves are ‘cosy killers’ near schools was banned by a watchdog today for being misleading.
Brighton and Hove City Council launched a push against the use of stoves and open fires in homes in December 2024 amid concerns they produce deadly air pollution.
The Advertising Standards Agency (ASA) initially warned the Labour-run authority to ensure claims in its drive could only be made if backed up by adequate evidence.
The council then restarted its campaign, including with a digital poster implying wood burners were causing a claimed rise in particulate pollution around primary schools.
But
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