Sydney Sweeney helped send American Eagle shares soaring and generated millions of social media views with her headline-grabbing denim campaigns.
But despite the Hollywood star’s viral appeal, the retailer has now revealed a troubling reality: sales in one of its most important categories are falling.
The clothing giant disclosed this week that comparable sales at its flagship American Eagle brand dropped 2 percent during the latest quarter, driven largely by weakness in women’s bottoms – the very category Sweeney was hired to promote.
The disappointing update marks a sharp reversal from the excitement that surrounded the actress’s partnership with the retailer.
Just months ago,
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