Apple plans to hike prices across most if not all of its devices as the tech giant struggles to absorb the soaring costs of critical components.
In a dramatic reveal, Apple CEO Tim Cook took the unusual step of warning consumers that the tech giant can no longer protect wallets from escalating costs.
Speaking in an exclusive interview with The Wall Street Journal, Cook confirmed that price surges across the tech sector have forced his hand.
‘Unfortunately, price increases are unavoidable,’ Cook said as the firm gears up for its next wave of product rollouts.
The Apple boss explained that the global supply chain has triggered
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