As it battled its biggest crisis in nearly four decades, ITV bosses thought they’d finally found the perfect replacement for Holly Willoughby on the beleaguered This Morning sofa.
Producers had their sights set firmly on presenter Helen Skelton, whose wholesome, family-friendly image fit well with the long-running daytime show’s brand.
It was 2023 and Holly had officially left after 14 years on the daytime programme, months after Phillip Schofield stood down over an affair with a younger colleague.
At the time, ITV were searching for their next Holly and Phil and Martin Frizell, then editor of This Morning, was tasked with finding their
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