The soft, creamy swirls of snowy white ice cream, topped with a Flake for a classic ‘99’, have been a fixture of British summers for almost seven decades.
And despite the popularity of gourmet Italian gelato, our love affair with ‘soft serve’ ice cream continues apace.
The UK market is now worth £1.6billion, with one survey estimating Brits buy more than 2,300 ice creams from vans during their adult lifetime.
But the days when a ‘99’ cost less than a pound are long gone. Today, the price of an average cone from an ice cream van has soared to £4.60.
And while Mr Whippy
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