The World Cup usually attracts plenty of A-listers but as football’s biggest tournament unfolds across Mexico, the United States and Canada, it’s also now influencers, content creators and social media personalities that appear on our screens.
From football-focused creators and lifestyle influencers to viral internet stars, the tournament has become a gathering place for some of the most recognisable faces online. It’s no longer just Shakira, David Beckham and Ryan Reynolds in the stands.
England’s opening clash with Croatia proved particularly popular, attracting a host of well-known creators eager to document the occasion for their millions of followers.
Elsewhere, Mexico’s meeting with South Africa
To provide well-rounded coverage and a breadth of insight across various events, we rely on contributions from several staff writers, each bringing their own area of expertise to our publication.
