Yorkie’s ‘it’s not for girls’ chocolate bar adverts would ‘absolutely not’ be allowed today, the marketing guru behind the campaign has said.
Andrew Harrison, former marketing director at Nestlé, said a ‘world before social media or gender politics’ leant itself to amusing adverts – including the idea of women being banned from eating the chocolate.
Promotions for the bar included a television advert where one girl disguised herself as a man – donning a fake moustache and builders’ clothes and memorising the offside rule – so that she could buy it.
In another poster, young men were urged to improve their driving skills rather
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