It is no exaggeration to say America is in the grip of a skin cancer epidemic.
More people are diagnosed with skin cancer in the US each year than all other cancers combined.
According to the American Academy of Dermatology, an estimated 5.4 million cases of basal cell and squamous cell carcinoma are treated annually in more than 3.3 million Americans.
Meanwhile, melanoma – the deadliest form of skin cancer and one of the most common cancers in young adults – is expected to be diagnosed in more than 100,000 Americans this year, with around 8,000 deaths projected.
Yet experts stress that the vast
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