It is the drink that signals the start of the British summer – served in jugs, packed with fruit and sipped in pub gardens, at barbecues and during Wimbledon.
But while Pimm’s may look like a lighter, more refreshing choice than wine or cocktails, experts warn the fruity favourite can be deceptively easy to overdo.
The gin-based herbal liqueur has been a British staple since 1840 and is usually mixed with lemonade, ice, fruit and mint before being served in a jug to share.
On its own, Pimm’s No.1 is 25 per cent ABV. But once diluted with lemonade and ice, a typical
To provide well-rounded coverage and a breadth of insight across various events, we rely on contributions from several staff writers, each bringing their own area of expertise to our publication.





