If you step out of the shower and rub your hair dry with a towel, you could be ruining your locks, experts have warned.
Hair specialists say aggressively towel-drying wet hair is a badly underestimated cause of hair damage.
They warned that rubbing the same spots every day could lead to thinning and eventual hair loss.
And, in bad news for those who wrap their hair in a towel turban, they revealed this also puts extra friction and tension onto fragile strands.
‘When your hair is wet it is at its absolute weakest, and that is the exact moment most people attack it with
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