‘App tax’ charged by Apple and Google will cost Britons more than £4billion over next five years when subscribing to favourite digital services, research finds, as calls grow for competition regulator to step in

An ‘app tax’ charged by Apple and Google is costing Britons billions of pounds when subscribing to their favourite digital services, according to research.

The study found smartphone and tablet users will be forced to shell out an extra £4billion over the next five years thanks to a ‘stealth’ levy of up to 30 per cent the tech giants impose on in-app purchases.

Their rules also impose curbs which mean users can be prevented from finding potentially cheaper options elsewhere, boosting their profits.

The research, commissioned by campaign group the Coalition for App Fairness (CAF), found Britons are currently shelling out an extra

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