Protein is the undisputed king of the modern diet.
Amid the ‘proteinmaxxing’ craze, many are stocking up on protein-packed ice cream, pasta and even Doritos.
But now, some Americans have taken it to the next level – biting into chunks of parmesan cheese to meet their protein goals. One influencer is even carrying around a 31-pound block of the cheese in her Prada handbag.
‘I’m over protein bars – switching to full blocks of parmesan,’ one individual said on TikTok. ‘Parmesan is nature’s protein bar,’ added another on X.
Normally grated over pasta, salads and mixed into soups, this staple of Italian cooking is
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