Most women start their day with a cleanse, tone and moisturise routine – but your morning cream has likely worn off by lunchtime, according to a new study.
Experts tested four popular moisturisers and found that the measurable hydration boost they gave skin generally wore off within three to five hours.
They warned a twice-daily routine may leave afternoon gaps where hydration has dropped.
And it could mean moisturising three times a day is the secret to maintaining youthful skin.
‘This study demonstrated that the hydration effects of…moisturisers are time-limited and vary by formation,’ the team wrote in the journal Skin.
‘Widely available creams require
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