Frozen yogurt – originally a 70s invention that promises all the indulgent satisfaction of ice cream with a fraction of the calories and fat – is having a moment. Again.
Blame Instagram – and viral posts showing customers queuing around the block at newly opened New York branches of MYKA, the froyo chain from Madrid, Go Greek and Van Leeuwen.
Or check TikTok where Gen Z are suddenly posting about craving retro ‘Obama-era desserts’ and sharing frozen yogurt recipes as a low-calorie, high protein treat.
After years of being decidedly unfashionable, within the past year, an estimated 129 frozen yogurt stores have opened across the US –
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