Britons could be given shopping vouchers, discounts and free treats for walking just 20 minutes per day in a plan backed by the NHS.
The incentive scheme, led by Olympic medallist Sir Brendan Foster and Air Miles inventor Sir Keith Mills, will be launched in January in a bid to get the nation moving again.
Millions will be urged to reach a target of 20 minutes per day because that roughly equals around 26.2 miles over the course of a month – the same distance as a marathon.
Health officials are said to be in discussions with retailers over creating a loyalty programme
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