Fans have complained Wimbledon is turning into ‘one big influencer event’ – after dozens of creators ‘with no clue about tennis’ flooded into Centre Court to film content for their followers.
Social media stars with hundreds of thousands of followers have been asked to attend the prestigious tournament by luxury brands such as Rolex, Emirates and Swarovski.
These include the likes of Molly-Mae Hague, who told her 8.7million Instagram followers last year that she was a guest of Evian as she made her debut in the stands at Centre Court.
Others have shared videos of themselves sipping Pimms, enjoying strawberries and cream and
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