Last March, the Royal Mail posted a short advert on Facebook and Instagram, reminding viewers to send a card for Mother’s Day.
Touching or cheesy, depending on one’s taste, the 20-second film portrayed a young mum chastising her daughter for having an untidy bedroom – only to realise that she’d been scolded in precisely the same way when she was a girl.
Few of its 14,000 viewers would have found anything unusual about it. However, close observers might have noticed something strange about the woman who played the mother.
For one thing, she looked far too young and glamorous for the role. Though
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