Ice cream wars heat up: 99 cones now change hands for a sweat-inducing SEVEN POUNDS in Britain’s latest heatwave

As Britain’s third heatwave of the summer strikes this week, temperatures are not the only thing set to rise

Across the nation, prices of ice cream are soaring as people grapple to keep cool, with a single scoop of the confectionery now setting buyers back just shy of a tenner in central London

From a van aptly named ‘Delicious Ice Cream’ sat outside the British Museum, a basic vanilla ice cream cone with one scoop and a flake runs at a whopping £7 – and prices are conveniently omitted from its menu. 

Offering both tubs and cones of the sweet dessert, the ice

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