The Proms must do more to attract middle-aged listeners who prefer pop and think classical music is ‘elitist’, its director has said.
Sam Jackson, 43, said that too many people from his generation had ‘hang-ups’ about classical music and presumed that it was ‘not for them’.
He said younger people were far more fluid about their musical tastes because of the use of music streaming services such as Spotify that allow them to make their own playlists, rather than select albums.
He said: ‘We have a younger generation now who don’t have the same hang-ups as perhaps the generation immediately before them around genre.
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