The video shows a heavy-set man arranging some pale powder into a tiny heap on the back of his hand, before lifting it to one nostril and inhaling with enthusiasm.
Now it’s my turn. Lifting up the bottle I ordered online, barely the size of a thimble, I cautiously tap out a similar-sized portion, before lining up the fine powder in the crook of my hand, then – as the man in the ad had shown me – taking a single sniff.
I am not, despite every single visual cue, doing anything illegal. I am merely snorting caffeine.
This, the Instagram ad informs
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