Whole Foods vs The Market: Who will win the battle for Queensway?

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At 5.30pm on a Friday afternoon, every table at Normah’s in west London is either occupied or reserved. The Malaysian restaurant has no windows, does not permit alcohol and is in a bright, strip-lit room with basic furniture. Yet the atmosphere is one of reverence: the couples and friends who sit over steaming bowls of laksa and tear at flaky roti have fought for their tables. In the past few years, Normah’s has gone from cult status to viral fame.

As well as becoming a TikTok sensation, Normah’s features on several well-respected lists of the best restaurants in…

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