Inside Erling Haaland’s unlikely friendship with billionaire founder of Pretty Little Thing: Trips abroad with their WAGs, private yacht jaunts in the South of France and why they bonded

A little yarn for you. Back in the day, Erling Haaland would pay visits to Pretty Little Thing’s all-pink Manchester headquarters. Staff would gawp. What’s he doing here? 

A reasonable question. What business does a fearsome 6’4″ Norse Viking have with a brand who sell trendy outfits to young women and girls? 

It turns out that Haaland has a close friendship with Umar Kamani, the fashionista who founded Pretty Little Thing (PLT). 

And so, Haaland being Haaland, football’s chief of playful nonchalance, he would simply amble in to PLT’s office for a chat with his mate. To steal one of the Norwegian’s quotes:

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