On prices, it’s true that some tickets cost the earth. But insiders say they are for the best seats; there are always more reasonable ones to be had. They argue, in fact, that if inflation is factored in, ticket prices have fallen over the past 10 years. “Nothing beats a good live experience, be it in an 80,000-capacity stadium or a 400-capacity club,” said Denis Desmond, chairman of Live Nation UK & Ireland. “Some shows are now much bigger and costs overall are far greater. While VIPs can be expensive, prices overall are generally down from where they were.”
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