Strictly Come Dancing bosses are prioritising celebrities with big social media followings.
The celeb cast for the 2026 series is nearly complete, but disappointed fans of the BBC‘s flagship show have criticised the ‘weak’ line-up.
Now an insider has revealed the broadcaster has a casting strategy as part of its major overhaul of the show, which has been running for 22 years.
This year the series has been deliberate in its targeting of celebs with big social media followings, in a ploy to attract younger and new viewers to the show and follow a similar, hugely, successful social media strategy employed by its
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