Dubai chocolate, a nutty chocolate made with pistachios and inspired by the Middle Eastern dessert knafeh, is now a worldwide sensation. It’s stocked in supermarkets globally (including Harrods as of June 2026) with similar products produced by chocolate company titans including Cadbury and Lindt. But while the chocolate is now a household name, the product’s creation had humble beginnings.
It’s founders are the Willy Wonkas of the Middle East, married couple Sarah Hamouda and Yezen Alani. The pair first thought-up Dubai chocolate back in 2021 while working their high-flying corporate jobs in Dubai, setting out to create the chocolate bar that would
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