They’ve got HAIRcon! Pets show off their cooling jackets complete with built-in fans

Brits know only too well after this summer how difficult it can be to stay cool in hot weather.

A range of gadgets including fan-fitted neck braces and misting machines hit the streets of the UK’s cities, while families clamoured to get their hands on household air-con units.

But it turns out that us Brits are not the only nationality – or species – that has been getting experimental in our quest to be cool.

Adorable photos coming out of Tokyo, Japan‘s capital, showcase the ingenious work of a maternity clothing brand that has turned its attention to pets.

Sweet Mommy has developed a new

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