It’s official – Britain has gone crazy for miso!
New figures released by Waitrose have revealed how demand for the trendy Japanese paste has soared over the last year.
Sales of miso paste are up 41 per cent compared to last year, while sales of miso soup paste have surged by 22 per cent.
So, what’s behind this spike?
According to Alice Goudie, Nutritionist at Waitrose, miso is becoming a ‘modern wellness staple’ among health–conscious Brits.
‘Miso is no longer just viewed as a fantastic flavour enhancer; it’s now celebrated for its fermented credentials,’ she explained.
‘As a traditional fermented soya bean paste, miso contains live bacteria that
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