Primark will launch home delivery for its customers in Britain as it comes under pressure from cheaper online rivals.
Its owner, Associated British Foods, said the discount clothing brand, which has resisted the move for years, would offer delivery ‘in the future’.
Customers have long called for Primark, which has nearly 200 stores in the UK, to offer delivery like other high street brands.
It has previously argued that its low prices and tight margins cannot absorb the additional costs related to online delivery, but the dominance of brands such as Shein seems to have forced its hand.
Primark has moved closer to online
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