Beware the stinkfluencers! Young men are skipping showers to boost their pheromones – but scientists say there’s zero evidence it works

Of all the trends to have swept the internet, this might be the smelliest one yet.

Swathes of young men are turning to ‘pheromone maxxing’, which promotes skipping showers and deodorant to emphasize a man’s natural odour.

These ‘stinkfluencers’ promise that the right aroma will work wonders for attracting a partner.

One video shared online is captioned: ‘Stopped washing my hair at all and now unironically get more compliments on how it smells and looks from women – pheromone maxxing is key.’

Now, experts have debunked the idea that humans can detect and respond to pheromones – let alone produce them.

‘Many animals communicate with

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