CLARE FOGES: When women like Sydney Sweeney demean themselves for money, we all suffer

Is Spandau Ballet soaring up the charts? Is Thatcher in power? Is that a Findus Crispy Pancake I can smell? I can only assume we are back in the 1980s, looking at the controversial advert featuring Sydney Sweeney, as pneumatic and naff as Sam Fox in her Page 3 heyday.

The ad for sports betting company Novig shows a completely naked Sydney holding various sporting objects to cover her ‘modesty’. Here she is, holding two American footballs in front of her breasts: titter! There she is, holding a rugby ball over her tuppence. In another she has a tennis ball balancing above

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