AI leaves quarter of UK adults ‘overwhelmed’ by sophistication of scams

The five AI-powered scam techniques consumers are most concerned about are fake websites, voice cloning – when a voice is replicated to create a convincing phone call or voice message – deep fake video, AI-generated images of products, properties, vehicles or documents, and videos of fake people that are AI generated, broadcast on social media and sometimes able to interact with consumers in real time.

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